(Web Analytics Assosiation, 2006)"Web Analytics is a measurement, collection, analysis and reporting of Internet data for the purposes of undersatandeing and optimizing Web usage"
Nowadays analytics are everywhere...
A few decades ago when theWorld Wide Web was used as a tool for sharing information, only a few could think about the role that it plays today. The increasing popularity and use of Internet access raise the possibility of using the Web to observe, monitor and undersatand a human social behavior.
Now many websites are using Google Analytics to follow their visitors behaviors. The visually enhanced
reports by Google Analytics provides information on where visitors
come from, what pages they visit, how long they stay on each page, how
deep they go in the site, where their visits end, and where they go from there. Even Sciences turn to analytics and visuals to have better understanding of different field related issues. Web analytics offer objective satistical data which helps better see the interaction between the website and the visitor.
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In educational setting it also can play a vital role. They can measure the course and activity value in schools and Universities. This will help educators to design a better website/course/activities for their students based on the information that web analytics will provide. With the help of web analytics we can have clear understanding about the preferences and interests of our students ans built effecctive courses and educational websites for them to enjoy. :)
Here is a link which explains how one can interpret and act with the data. If you are inetersted in it have a look :)
Another interesting video about web analytics by Avinash Kaushik
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